Author Topic: Freakonomics - Steven Levitt & Stephen Dubner  (Read 1910 times)

seshnath

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Freakonomics - Steven Levitt & Stephen Dubner
« on: October 30, 2011, 05:16:01 AM »
Freakonomics

This book combined my two interests - human psychology and economics.  (it was always the same - somewhere homo sapiens and homo economicus got separated).  Highly recommend if you want to understand the power of incentives.

I took up three other good books following the threads of this - Art of Choosing by Sheena Iyengar; Gangleader for a Day by Sudhir Venkatesh and Predictably Irrational by Dan Ariely.
« Last Edit: October 30, 2011, 02:52:39 PM by Parsad »