Author Topic: Influence - Cialdini  (Read 6345 times)



Mark Jr.

  • Full Member
  • ***
  • Posts: 150
Re: Influence - Cialdini
« Reply #11 on: October 06, 2019, 05:30:30 PM »
Whatís interesting about this book is that Cialdini wrote it to educate the consumer and give them the tools to protect themselves against being manipulated.

Crickets.

Book didnít sell, it went nowhere.

Years later, it was discovered by marketers, and suddenly his phone started ringing, he was getting hired to go talk to marketing firms, consultants, etc. and the book took off.

That says something about the world we live in.

(He talks about this in the forward to a subsequent printing).