If I was any good i wouldn't be on this forum all the time for great insight from the smart people ! lol
for me i think because FFH is trading close to book, so ROE is also close to return on my investment. If it's a stable business and the prospects are good, i think i'd be happy to pay at least 8- 10x or whatever the market is at. I've found over the years paying market price for good business worked out just fine.
At 8-10x, that'd make this $1280 - $1600usd/share - and by that measure FFH is certain under-valued.
I am not sure what the market is also factoring in, but perhaps the cost of borrowing for the investors - if one can get 4 - 5% from fixed income, certainly reduces appetite for stocks. Also opportunity cost of what else is in the investment universe . And perhaps the market is still waiting to be convinced the underlying investment philosophy - the lost decade - won't be repeated.