Author Topic: Influence - Cialdini  (Read 7166 times)



Mark Jr.

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Re: Influence - Cialdini
« Reply #11 on: October 06, 2019, 05:30:30 PM »
What’s interesting about this book is that Cialdini wrote it to educate the consumer and give them the tools to protect themselves against being manipulated.

Crickets.

Book didn’t sell, it went nowhere.

Years later, it was discovered by marketers, and suddenly his phone started ringing, he was getting hired to go talk to marketing firms, consultants, etc. and the book took off.

That says something about the world we live in.

(He talks about this in the forward to a subsequent printing).

longinvestor

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Re: Influence - Cialdini
« Reply #12 on: October 16, 2019, 09:16:34 AM »
What’s interesting about this book is that Cialdini wrote it to educate the consumer and give them the tools to protect themselves against being manipulated.

Crickets.

Book didn’t sell, it went nowhere.

Years later, it was discovered by marketers, and suddenly his phone started ringing, he was getting hired to go talk to marketing firms, consultants, etc. and the book took off.

That says something about the world we live in.

(He talks about this in the forward to a subsequent printing).

This book is on my reading list.

Your comment on the world we live in is so true. Consumers are being pi$$ed on all the time! Should that music stop, there should be disruption we’ve never seen. But not to worry that ain’t happening. Or is it? Trump followed by Warren and we thought we’d seen it all!

Orchard

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Re: Influence - Cialdini
« Reply #13 on: October 16, 2019, 04:12:35 PM »
Maybe it just means that consumers are lazy while business people are trying to educate themselves.