The nice thing about buying a company at 10 times cash earnings is you can still do very well with no multiple expansion, assuming the earnings are stable and growing a few percent. In ADS's case there is strong evidence that receivables will grow at least high single digits for a good amount of time...there is obvious demand for their services. They use maybe 500 million out of 1.5 billion fcf to support the lending growth. And assuming that its managed similar to the past their card services earnings should grow right along with receivables growth. When you add the cash flow yield to their growth rate you get a very nice return using conservative estimates (historical card services growth rate is well above 8-10 percent) with a constant earnings multiple. I dont understand all the negativity about this business...they have a fantastic long term record and every reason to believe it will continue.