Regarding the where debt goes Vince... there's different ways to consider it. I suggest figuring out what makes sense to you. To my mind= too cheap. Assuming the SOTP happens NTM, divestitures and all, I see 50% gain cy 19 absent economic contraction. That said, it's unlikely everything will be divested NTM, it's just a data point.
I don't like the ceo. Coming from a sales/marketing/psychology background, Ed's character seems to run skin deep, a fantastic facade, if he was my friend I would laugh in his face and call him out on his bullshit. OTOH, it's hard to remain circumspect with your own ego when you make 8 figures. Good news is, the incentives of those involved should dictate the chain of events plus you can lack substance and be skilled in a narrow area.