Just above your quote from ec
"Ed Heffernan
Yes. Now, it’s a good question. We’ve looked at obviously, a lot of this stuff. Fortunately, several years ago, because the retail vertical is so large for us, you’ve heard me talk about building up this mini-Epsilon within cards or sort of 500 of data scientists and analytics and marketing specialists. So from a perspective of what’s already in place within cards, that’s already there. From a technology perspective, regardless of where we wind up on this realignment, we will continue to have the various cousins involved in the card business."
I don't know how much overlap there is at this point. Whatever over lap there is they will likely have some medium term contract in place.
Personally, I'll take the reduced risk from the extra cash even to the small detriment of the company. If we were mid cycle I may feel differently.
OTOH, if the price is high enough, it's a no brainer.