I guess i should have done my homework first.. Apologies.
Edward Heffernan "Additionally, to the industry-leading growth rate, our industry-leading return on equity. So our ROEs are 30% and/or more, which is anywhere between 2 to 3x what the industry is at. A lot of people keep sort of scratching their heads saying, "How can you be growing so fast and have ROEs that are 2 or 3x the industry?" And the answer is, again, we play in a sandbox that, we believe, we have unique advantages. And the uniqueness of our advantage is the fact that everything we do is in-house, from the actual network itself, we don't outsource that. The customer care is done in-house. The collections are done in-house. The marketing, the database -- the databases that we build, they're all done in-house. And with that, that allows us to approach the industry in a holistic manner and allows us to have the uniqueness that comes with a close-loop type network that can extract not only who the customer is of the client, but also what she purchased down to the SKU level. And we use that type of information to then go back on a one-to-one personalized basis through the various digital channels as well as some of the more traditional channels to drive that incremental purchase. And it's those incremental purchases that sort of set us above and apart from sort of the more traditional banks and card players in the industry."
So, the question now is this company extremely undervalued? if they are able to navigate through this transition without any major permanent damage to the company? It looks like they could be hitting $26-$28 eps in 2020. That's pretty attractive even at a 10 multiple. Near 60% upside in 2-3 years. Please poke holes in this assessment