I think there are a few things at play, but I could be wrong. The tender offer created some technical pressure/forced sellers around August 15th. On top of that, you have elevated fears of a cyclical downturn - considering at its core, ADS is a levered subprime credit company, it's going to be one of the first positions that managers sell on cycle fears. The market doesn't want to touch anything that's economically sensitive or has leverage, and ADS has both. So we're seeing the multiple drastically compress. Then finally, you have some pressure from ASNA and LB which are two of the top retailers in ADS' portfolio both spiraling downwards. The combo has crushed the company. Personally, I think for those with the ability to hold a name long-term, if you think the domestic economy is going to hold up, there is reasonable value here.
I think you're right.
(1) Forced seller post tender
(2) Negative yield spread and it's impact on almost all of the bank names. Its a fear that NIM will compress etc. etc.. which is not entirely accurate
(3) Recent analyst downgrade (Dutche bank) - "potential headwinds includes reserve build, winding down portfolio held for sale"..
(4) market pessimism in general..
On the other hand, 2018 10K and earning ppt states -
" Our client base of more than 2,200 companies consists primarily of large consumer-based businesses, including well-known brands such as Bank of Montreal, Sobeys Inc., Shell Canada Products, Albert Heijn, Bank of America, General Motors, FedEx, Walgreens, Kellogg’s, Citibank, Victoria’s Secret, Wayfair, Signet, IKEA and Ulta..."
"160 private label and co-brand credit card programs generating $16.9 billion in principal receivables from 41.7 million active accounts i.e. $762/account holder."
"2015 to 2019 signings now $5.6 billion in average receivables"
"2015 to 2018 signings grew credit sales at +25 percent year-over-year and +31 percent in average receivables"
I don't think these 160 card program goes to $0 tomorrow..or replace them with DIS, COF, SYF etc. but again who knows..
Even if the new credit sales growth is neutralized by the decline on legacy Porfirio, i.e. no growth or even decline in growth, this is still a massively profitable business. Loyalty one itself is a $20+/share (after tax) business most likely to be sold this year... so card business, which generates close to $25 net adj ebidta, is selling for less then $100/share at this price.... This will be very good learning experience for me if I lose money on this investment..