Just forget this crap company and buy DFS or SYF if you want get involved in CC companies. Way better management and they both are cheap. Even AXP is reasonably cheap right now.
Why deal with a crap company when well managed companies in the same sector are trading cheap?
It trades at half the multiple of something like DFS, which does seem cheap on its own, and then you have optionality from divestments.
LoyaltyOne does 1b revenue and 250m ebitda, with Air Miles being basically a monopoly, so perhaps they can get some 8xebitda in total for those two. That would buyback half the credit card Company, and if they don't do it themselves, PE shops are flush in cash.
As for leadership, there's new management in town. But as someone else said, I think management are usually given way too credit - both when things are good, and when things are dire. Luck plays a huge role. These Guys had tailwinds, then headwins, and they've been really bad at setting expectations. That's a killer on Wall Street.
They've botched it by being overly optimistic and having a poor handle on how to set expectations, as well as catering to short term demands from shareholders. I suspect ValueAct played a major role in their decision to prune underperforming but profitable customers in an attempt to change the optics (these shenanigans of focusing on "active customres"). I'm happy that Tim The Idiot said that's not gonna happen goin forward.
Anyway, I basically prefer the economics of ADS' model and the focus on smaller clients to the focus of something like SYF combined with extreme pessimism, new management and optionality from Loyalty One.