Does anyone disagree with any of the following assertions?
- AMZN purchases digital video rights from studios
- AMZN pays the studios cash each year for these rights (regardless of any intangible asset on BS that is created upfront)
- AMZN's very large content library costs somewhere in the range of $1-$3B, probably in the middle of this range this year because it is comparable in size to NFLX's library, which is $3.5B
- The amount AMZN pays to studios in any given year is an accounting expense
- Because this amount is an expense and not an investment in a tangible asset such as a FC, this outgoing cash flow is an operating cash flow. This payment is just like any other purchase from other suppliers
- Because the amount paid to content studios is a current year expense, operating income is reduced by the amount paid to the studios + any revenue allocated to digital video
- AMZN doesn't charge directly for access to this content - it gives access to it away to Prime subscribers and allocates some portion of total Prime revenue to these digital video costs
I'd disagree with a couple of technical points (all based on 10k).
- the amount paid to the studios is not an accounting expense. The amount is capitalized and then amortized into expense based upon the anticipated related revenue stream related to those rights. The expense is the amortization. Any excess paid in cash in a given year vs the amortized amount is put on the balance sheet. So cash flow doesn't necessarily match expense.
- the expense is amortized into COGS so goes to gross margin not operating expense
- Amazon doesn't charge Prime members for the access. They do charge non
Prime customers for access. A portion of Prime income is allocated to this and a portion to delivery revenue.