CVS is down 33% form all-time highs. It is now trading at under 12x FCF. This is remarkable for such a steady growth company when markets are at all time highs.
Ignoring the general malaise around drug prices and PBM business models, here is my theory.
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There is an epic battle brewing between Walgreen's and CVS.
CVS owns a PBM, pharmacy, clinics, specialty pharmacy, etc. Ultimately, it is hoping that this integrated approach allows it to offer cheaper and better PBM services to payers (employers, insurance companies, government). CVS is also using the PBM to drive traffic to the retail stores. As part of this strategy, CVS is de-emphasizing general merchandise sales. Ending sales of cigarettes, for example. In recent years, this strategy is winning. CVS was winning market share at both pharmacy and PBM.
Walgreen's is following a very different strategy. It is using prescription sales to drive traffic to stores, where it hopes to sell very high margin beauty products. Because the goal is to drive traffic, it is willing to sacrifice pharmacy margin to become the "preferred network" for PBMs and payers. Basically, Walgreens offers discounts on drugs and payers steer traffic to Walgreens beauty products.
CVS and Walgreen's retail stores are both heavyweights. CVS is slightly larger. But with Walgreen's acquisition of Rite Aid, they are basically the same size with excellent coverage across the U.S. Normally, you would expect CVS to respond aggressively to win its own share of "preferred networks". The negative impact on margins would encourage the duopoly to compete less vigorously.
But the brilliant owner of Walgreen's is playing some mean judo. Because PBMs compete with CVS Caremark, they are unlikely to select CVS as a preferred network. So CVS is unable to compete for a large chunk of business. Walgreen's can move aggressively knowing that CVS can't retaliate.
Pharmacies have high fixed costs. Any loss of market share has a big impact due to this operating leverage. In the past few years, CVS has been gaining share but now the tides are turning. Even relatively modest share losses could be a big hit to earnings.
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To respond, CVS is hoping to use its integrated model to win even higher share of the PBM business. So there is an interesting dynamic here. CVS retail will lose share of scripts from 3rd party PBMs. But win more share in the PBM business. The PBM business is a better business, so CVS might still grow despite headwinds in the retail business.
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This is an epic showdown worthy of an HBS case study.
It is really hard to predict how this battle shakes out. I'm using LEAPs to buy CVS. If CVS can stabilize its retail business, it is worth much more than 12x FCF. But there is also a risk that hyper-competition from Walgreen's could decimate FCF. (There are also regulatory risks that make the protective features of the LEAPs attractive).
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Some articles discussing these dynamics:
http://www.drugchannels.net/2015/04/walgreens-boots-alliance-analysis-of.htmlhttp://www.drugchannels.net/2016/10/walgreens-tricare-win-tracking-wbas.htmlhttp://www.chaindrugreview.com/brindley-walgreens-is-reinventing-beauty/