One thing that's stuck in my head about FB is how it's a great cloner.
Mohnish Pabrai had a talk at Boston College how the market doesn't recognize the power of great business cloners. He mentioned Microsoft, Walmart, and Costco as some examples of businesses that were able to find what works and copy their competitors.
Facebook has already shown it can clone the success of their peers:
- FB Marketplace (Craigslist)
- Stories/ face filters (Snapchat)
- Messenger/Whatsapp (iMessage)
- Portal (Facetime)
They've been working on spreading into adjacent industries and had mixed results:
- Virtual Metaverse with Occulus (Roblox/Apple Glasses)
- Dating (Tinder/Bumble/Match.com)
- Gaming (Twitch/Apple/Stadia/etc)
- Facebook Watch (Apple Watch)
- Crypto (Bitcoin)
- Etc
Facebook has shown how good they are at adapting to new circumstances (transition into mobile, increasing security over user data, and ability to block fraudulent accounts/violent videos/inaccurate information). Facebook's ability to constantly adapt, and clone the success of their rivals, with a passionate founder CEO gives it a competitive advantage and long runway in my opinion.
The biggest risks facing FB is increasing competition, anti-trust, regulatory, and tax issues which will require constant resources and attention. This is compounded by the number of different countries, states, and cities that they need to deal with. Facebook also gained a bad reputation for being untrustworthy and for their neutral stance on preventing hate speech. However, history has shown that users and advertisers continue to return to its platforms even though they may "hate" the product. This highlight's the power of Facebook's switching moat.
Looking at it's price now, it looks like a good buy at $250-$260 based on an 18% growth rate.
In terms of FB being a potential multi bagger over the years, it has its already large market cap. It doesn't also doesn't have a fanatical user base like Tesla, Apple, or Bitcoin to provide multiple expansion. However, I believe it does have a large part to play in the increasingly digital social world.