The company has a market Cap of 640 millions. It develops and sells soft drinks, energy drinks and shots, juices, teas, still and sparkling waters. Brands include Shata, Faygo (both more than 100 years old) Ritz, Rip It, Everfresh, Mr Pure. It owns twelve manufacturing facilities and the bottling network.
The management is with the company for a long time. It has great numbers.
Colas account for less than 20% of the total volume. No one customer accounts for more than 10% of net sales.
I just initiated a very small long position today. Might add to it if it goes down more..