FIZZ - National Beverage Corp

[Martian]

The company has a market Cap of 640 millions. It develops and sells soft drinks, energy drinks and shots, juices, teas, still and sparkling waters.  Brands include Shata, Faygo (both more than 100 years old) Ritz, Rip It, Everfresh, Mr Pure. It owns twelve manufacturing facilities and the bottling network.

The management is with the company for a long time. It has great numbers. 

Colas account for less than 20% of the total volume. No one customer accounts for more than 10% of net sales.

I just initiated a very small long position today. Might add to it if it goes down more..

[rockket]

looks interesting.

do you think this is a good business, or just cheap?

any idea what the bull vs bear thesis is?

i like that it's a low multiple w/ no analyst coverage. great ROICs. the brands don't stick out particularly to me as things that have real "franchise value" though. i'm not too familiar with the industry though.

[Packer16]

You may want to compare to COT another smaller soda bottler with "second" tier brands.

Packer

[DTEJD1997]

Hey all:

Selling FIZZ was one of the biggest mistakes I ever made.

You see, I bought it back in the early 90's at 4 3/8's a share.  400 shares I owned.  I remember it clearly as I was a student at Grand Valley State University.  I thought it was so very interesting that I owned stock in a company whose product I bought and used.  Specifically, Rock & Rye was one of my favorite drinks!

Living in Detroit, you could get Faygo bottles at the corner store.  It was (and is) a great brand.

Anyway, to make a long story short....I sold because I more than doubled my money!

Had I held onto those shares, I would have well over 100X gain.

Oh well, hopefully I'll know better next time...

Well, all is not lost...family members bought shares back in the early 2000's and have done very well.

[ItsAValueTrap]

Good thing you didn't buy JSDA.  I enjoy Jones Soda occasionally.

[MYDemaray]

Hadn't looked at JSDA in years...thanks for bringing that up.  What a beautiful cautionary tale and reminder about competitive advantage and growth-based valuations.  Jeesh.

[DTEJD1997]

yeah, Jones soda has some pretty good tasting stuff...

However, as an investment, it looks like it is sub-par.

FIZZ has been a tremendous success over time.  They've paid out a TON of dividends.

[fareastwarriors]

LaCroix Bubbles Up in Sparkling Water Brand Competition

Once regional brand outshines rivals at Nestlé and Coke with quirky marketing

http://www.wsj.com/articles/lacroix-bubbles-up-in-sparkling-water-brand-competition-1460047940

[ScottHall]

I have completed my PROPRIETARY RESEARCH video on this stock, which you can now find in my signature or in the link below. I will be continuing my sabbatical, but my discovery of a brand new and as-of-yet undiscovered MARKET OPPORTUNITY for LaCroix made me feel obligated to share this research while it is still timely...

https://youtu.be/XVQW5GyaVbI

[valcont]

I have completed my PROPRIETARY RESEARCH video on this stock, which you can now find in my signature or in the link below. I will be continuing my sabbatical, but my discovery of a brand new and as-of-yet undiscovered MARKET OPPORTUNITY for LaCroix made me feel obligated to share this research while it is still timely...

https://youtu.be/XVQW5GyaVbI

My worst investing mistake ever (hopefully). It was selling at $21 couple years ago and I waited to pick it at $16-17. Still waiting. Last time I checked , the owner was older and trying to get the distribution rights with Walmart etc. Did he drop dead and some PE bought it or are there buy out rumors to justify this price appreciation?

Wish I had read Scott's views about momentum investing then. Value investing is load of bullsh.. sometimes