I've been following this on WSB and it's as entertaining as anything else out there. But for a company that is trying to shift itself toward online sales and become less dependent on its retail stores, its website looks like the web equivalent of a Gamestop from the '00s. It's like they took the small retail footprint and said we want this, but online.
As a lifelong gamer I think I've been into a Gamestop store twice and really see no reason to go to one or buy a physical game copy in the near future. Sure it's possible GME might have the best price on an accessory I want to buy and I wouldn't hesitate to buy from them online if that were the case but it seems like a tough way to make money given the competition.
Honestly I'm surprised Gamestop hasn't capitalized on eSports more. Online gaming is broadly speaking local due to matchmaking processes factoring in ping to host servers. Gamestop has hundreds of locations scattered around the country, it seems like a low hanging fruit for them to organize local tournaments through their physical locations. Entry fees, sponsorships, additional foot traffic to the store, wins all around. Could easily see them developing quality local amateur tournaments that have the potential for progression.