Does anyone know what this is about?
https://mtyfoodgroupexposed.org/
I am not sure. My guess would be that it is disgruntled franchisees.
Years ago, I looked into Cold Stone Creamery. I was surprised at the number of locations for sale. I was even more surprised at how high the fees were. There were scads of disgruntled franchisees who were complaining, putting their stores up for sale, or closing them. Did not look like a good situation.
Similar thing with the take & bake pizza concept.
Maybe things have changed since then?