This provides a decent list of POS competitors. Seems like there are a lot of decent ones (not all listed seem to be perfect comps). Why does Brink continue to grow at a fast rate amongst all the competition?
https://www.g2.com/categories/restaurant-pos
Been trying to wrap my head around that question too. From everything I read online, it actually seems like their product is worse vs. Toast / Revel. However, the bull argument is that the other competitors can't really scale on an enterprise level, whereas Brink is pretty much solely focused on that. If I recall, Toast's largest customer is JambaJuice, so there could be some merit to this argument.
The online articles are also probably catered to a mom-and-pop operator, so it could be true that Toast and Revel are better for them.
Wherecyou getting your information that Brink is growing fastest? Everyone else is basically private so its hard to compare afaik. This might be a year or so ouy of date, but I wouldn't be surprised if Toast is growing faster than Brink. I think its the land grab nature of the industry and the high growth rates of Brink just a symptom of industry-wide factors that are lifting all boats.
I never said that it was growing fastest, simply it is growing fast with a lot of competition. To assume high rates of growth, you have to assume Brink continues winning over large POS contracts. POS systems are nothing new, and there is plenty of competition; so why are these guys going to be the ones take share?
The arent taking share with respect to players like Toast, Aloha etc. Im not entirely sure of the dynamics because im not long so take that into account, but there is a secular migration from premise based systems like I assume companies that NCR probably offers, (and maybe non restaurant POS systems like Square) and cloud based solutions like Brink. With cloud systems upgrading and adding new features only involves changing software and not actually going to each store and upgrading systems so they can push features quicker and less expensively.
If you want to look at more mature examples of this same dynamic look at square disruption of general retail POS, or Stoneco and Pagseguro disruption of the Brazilian payments market. I dont know for sure, but based on those market dynamics and some personal information with respect to toast, I think any cloud restaurant POS system with a heart beat is growing at least by low double digits as they take share from legacy players. Brink is maybe more well known than many of the players, but the growth is by no means extraordinary for the business.
As a sidenote, you can look at other markets to understand other dynamics of the business like for example all the money (at least in adjacent markets) seems to be in payments and capital (AR loans etc). Everything else seems like a loss leader to make the use of a company's playment platform more attractive.
