Author Topic: SDC - SmileDirectClub  (Read 3833 times)

writser

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Re: SDC - SmileDirectClub
« Reply #10 on: October 07, 2019, 07:58:57 AM »
Thanks for posting that Liberty. It's smart to share that link again in a separate reply in case people are interested in SDC but too lazy to read the first paragraph of the topic start.
« Last Edit: October 07, 2019, 08:00:28 AM by writser »
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Liberty

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Re: SDC - SmileDirectClub
« Reply #11 on: October 07, 2019, 08:21:27 AM »
Thanks for posting that Liberty. It's smart to share that link again in a separate reply in case people are interested in SDC but too lazy to read the first paragraph of the topic start.

My bad, I CMD-F'ed the thread for the link and it didn't show. You're too fancy with your linked words.

Nobody has the time to read everything... Was planning to come back at some point to this thread, but wanted to include this for others who might find it interesting in the meantime.
"Most haystacks don't even have a needle." |  I'm on Twitter  | This podcast episode is a must-listen

Saluki

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Re: SDC - SmileDirectClub
« Reply #12 on: October 07, 2019, 08:36:28 AM »
I used to own invisalign and sold out too early. It was a 2 bagger in about a year but it kept going up and up after I sold it (If I held it, i'm sure it would've gone down). 

Invisalign has a few big advantages over SDC.  Their 3d scanner allows orhtodontists to just pass the toothbrush looking laser device over your teeth and get a 3d impression.  It's pretty difficult to get a good imprint with the goo and molds for a trained person, i can't imagine how hard it would be for a layperson.   I believe the 3d scanner can be used to make bridges too, so it's a seperate line of profit for invisalign. 

Invisalign donates equipment and software to dental schools so the new dentists are trained on it and have no incentive to switch to cheaper alternates like orthoclear or 3M. (switch to a new system and buy new equipment and learn new procedures so you can charge less money?)

Yes, the true low price option is SDC, even cheaper than traditional braces, but given how hard it is to set up the molds, how it can only be used for mild cases and you don't know if it's working or not until the end, I think most people will pay a few grand more because of what's at stake if they mess up.  After all, most people still use a realtor to sell their home or a plumber to install a toilet.

ALGN's business model is amazing, and it's gotten cheaper again (35 PE vs 90 before), but still too rich for my blood. The scanners are the only game in town, and the aligners are a few dollars worth of plastic that the dentist sells to the patient for $5k.  I don't know what the split is between the two, but that's a lot of money to share.  Also, the equipment, office and staff are all paid for by the dentist, so the cost to grow is minimal.  The only problem is that once you have a customer use your product, they are done for life and you have to find a new customer.  (the opposite of DaVita where once you get a customer, you make money from them until the day the die).
If it's important, do it every day. If it's not important, don't do it at all.  -Dan Gable

Foreign Tuffett

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Re: SDC - SmileDirectClub
« Reply #13 on: October 14, 2019, 02:46:45 PM »


Billie Eilish constantly talks about having an Invisalign. She has provided SDC with millions of dollars worth of free advertising. I guarantee that a high % of high school students know what Invisalign is.

https://www.youtube.com/watch?v=DyDfgMOUjCI


SDC is actually not associated with Invisalign. Invisalign is created by Align Technology, and they focus on much more difficult to treat problems.

Yes, you are right. It appears they used to work together, but had a falling out.

https://www.massdevice.com/align-tech-to-close-invisalign-stores-as-result-of-arbitration-with-smile-direct-club/

The stock has been absolutely destroyed over the past few trading sessions

https://www.cnbc.com/2019/10/14/smiledirectclub-tanks-on-california-bill-bringing-loss-since-september-ipo-to-nearly-60percent.html

nspo

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Re: SDC - SmileDirectClub
« Reply #14 on: October 25, 2019, 05:28:37 AM »
I've used SDC aligners over the last 8 months or so for some crowding issues. Obviously, the "bang for buck" factor is there! I'm quite pleased with the results, and only had to dish out $1.7k compared to $5k for Invisalign. When I went in for my semi-annual cleaning two days ago my dentist had a fit when I showed her I was using SDC. In my mind, of course she doesn't like the product, it's not in her best interest to like it! Every dentist I've spoken to has given me the stink eye when mentioning the name, for obvious reasons. It's a product that can be great for consumers but takes share from the dentists bottom line.

We spoke about the ongoing lawsuit filed by the American Dental Association. The lawsuit contains both marketing and direct to consumer issues. After doing more detective work, the marketing issues seem controllable. However, it looks to me that the real risk here comes from SDC evading the rules set in place by the FDA. Going "direct to consumer" counters the FDA's requirements for all "teeth aligning materials" to be "by prescription only". It seems to me that, as it stands, SDC could be a ticking time bomb. As I don't see how they get past this issue with the FDA. I'm not a fan of shorting, but this seems like an obvious case of pumping via large marketing campaigns to make a buck before an eventual demise.

Let's just hope they stick around for another two months! I have to finish my next set of refiners ;)

https://www.ada.org/en/publications/ada-news/2019-archive/july/association-files-complaint-with-ftc-fda-against-smiledirect-club

writser

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Re: SDC - SmileDirectClub
« Reply #15 on: December 28, 2019, 03:54:26 AM »
Shares are down ~35% since opening this topic. A short-side write-up has just been released to the general public on VIC: https://www.valueinvestorsclub.com/idea/SMILEDIRECTCLUB_INC/4642173798
I'm sorry if I have offended you. Please contact this forum's safe space coordinator to work thing out.

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Liberty

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Re: SDC - SmileDirectClub
« Reply #16 on: December 29, 2019, 11:27:14 AM »
Shares are down ~35% since opening this topic. A short-side write-up has just been released to the general public on VIC: https://www.valueinvestorsclub.com/idea/SMILEDIRECTCLUB_INC/4642173798

Interesting. I didn't know they had trouble with the manufacturing transition (if this writeup is true.. doesn't seem to cite much evidence for the claim).
"Most haystacks don't even have a needle." |  I'm on Twitter  | This podcast episode is a must-listen

writser

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Re: SDC - SmileDirectClub
« Reply #17 on: January 22, 2020, 08:10:41 AM »
Borrow now 100%. Shares up 50% YTD. Shorting is hard ..
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Liberty

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Re: SDC - SmileDirectClub
« Reply #18 on: February 14, 2020, 06:48:20 AM »
https://twitter.com/NBCNightlyNews/status/1228091506973708290?s=20

Quote
SmileDirectClub, the largest at-home dental alignment company, promises to leave patients smiling.

But an @NBCNews investigation found that some customers have reported painful problems, which the company says are caused by misuse.
"Most haystacks don't even have a needle." |  I'm on Twitter  | This podcast episode is a must-listen