This does sound interesting but isn't a portion of the segment they are playing in (B locations) on the edge of obsolescence? In speaking with Bruce Flatt, his strategy has been to stay away from B malls (malls you go to just buy stuff versus the A malls which are destinations) as these are the ones that will not survive Amazon and the other online players. The destination malls are the ones that will continue to do well. In looking at the mall list, the King of Prussia mall from what I remember from the 1990s is an A mall, however, in the Rochester area mall Greece Ridge is a B mall. Has anyone gone through the mall list and determined how these malls split out between A & B malls? TIA.
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