There was a time in the newsbiz industry, when if you had a major 'scandal' you had to 'clear it' with the authorities.
If you didn't, you and your friends got a visit from the men in black. The stubborn got a more forceful visit, and suddenly found their presses and servers suffering disabling accidents, bank accounts/wire feeds cut off, and themselves as contagious lepers - the really stubborn, disappeared.
Propaganda is the 5th estate of statecraft, and is subject to the state - the 'west' just allows more freedoms, but it's freedoms with responsibilities. A China, or a Russia has less tolerance, and demonstrates daily that social media 'connectivity' is only as good as the state permits.
Most would expect go-forward expectations to evolve toward former approaches, behind closed doors, and with some high profile 'road-kill' along the way. Not a bad thing.
SD